ESN is synonymous with quality. As a market leader in sports nutrition, their brand promise is built on “Elite” performance, not just for athletes, but for their business operations too.

However, high standards often collide with hard deadlines. ESN faced a critical window of opportunity to solidify their presence in two key strategic markets: The Netherlands and the broader English-speaking international market.

In the world of e-commerce supplements, timing is everything. Missing a seasonal peak (like January’s “New Year, New Me” or Black Friday) doesn’t just mean delayed revenue; it means ceding market share to competitors who were fast enough.

The challenge? The “capacity crisis”

The project landed during a notorious “blackout period” in the agency world. It was a time when most specialized translation and localization agencies were either fully booked, understaffed due to holidays, or simply too rigid to accommodate a massive, multi-language rollout on short notice.

ESN didn’t just need text translated. They needed an entire brand ecosystem, product descriptions, scientific claims, marketing copy, and technical checkout flows deployed perfectly in Dutch and English.

The challenge was dual:

1. The Volume: Hundreds of SKUs with complex nutritional terminology.

2. The Availability: Other providers said, “We can start in six weeks.” ESN needed to start yesterday.

Agility as a competitive advantage

This is where Your International differentiates itself from the “9-to-5” agency model. We understand that opportunity doesn’t wait for office hours.

We positioned ourselves not just as a vendor, but as an Emergency Response Team for ESN’s expansion. While others saw a scheduling conflict, we saw a challenge to demonstrate our core value: Extreme Flexibility.

1. Mobilizing the “Ghost Team” We immediately assembled a dedicated task force of native Dutch and English linguists with specific experience in health and nutrition. Because our network is decentralized and global, we weren’t limited by local office hours or capacity caps. We scaled our team up overnight to meet ESN’s volume.

2. The Dutch-English Dual Track Expanding into the Netherlands requires a specific tone—direct, grounded, and trust-based. The International English market requires a broader, more aspirational tone. We ran these two localization tracks in parallel. Instead of finishing one and starting the other, our project managers synchronized both workstreams to ensure the launch happened simultaneously, cutting the time-to-market in half.

3. Quality Control Under Pressure Speed usually kills quality. To prevent this, we implemented “Rolling Reviews.” As soon as a batch of content was localized, it was immediately reviewed by a subject matter expert and uploaded. This allowed ESN’s technical team to build the site in real-time, rather than waiting for a massive bulk delivery at the end.

The result?

While competitors were still waiting for price quotes from other agencies, ESN was already live.

• On-Time Launch: ESN successfully capitalized on their strategic window in both the Dutch and English markets.

• Brand Consistency: Despite the rush, the “Elite” tone of voice was perfectly preserved. The Dutch copy felt native, and the English copy felt international and professional.

• Zero Downtime: The store setup was flawless, with no linguistic bugs in the checkout or product pages.

Why it matters?

This collaboration proved a critical lesson: Flexibility is a feature.

In the corporate world, agencies often hide behind rigid processes and lead times. Your International proved that we are built for the reality of modern business. We fill the gap when resources are scarce.

For ESN, we were the difference between “We missed the launch” and “We dominated the quarter.”

“We had a massive rollout for the Dutch and English markets during a period where literally no one else had the capacity to help us. Your International didn’t just say ‘yes’; they reorganized their schedule to make it happen. Their flexibility and speed are unmatched, and the quality remained top-notch despite the pressure.”