Founded in 2004, Myprotein is a leading sports nutrition brand and is widely recognised as Europe’s number one player in nutritional supplements. Headquartered in Manchester, the company serves customers in over 70 countries. Myprotein’s mission is simple yet powerful – to enable people around the world to achieve their ambitions by making quality sports nutrition accessible to everyone, whatever their goals.

A crucial part of Myprotein’s success story is the close partnership with Your International.

Myprotein’s Global Expansion

Since its inception, Myprotein has steadily increased its presence in the global market. With a wide range of products including protein powders, vitamins, minerals, high-protein foods, healthy snacks and even sportswear, Myprotein has built a loyal customer base across Europe. However, its ambitions extended beyond the European borders, and Myprotein wanted to offer its products to consumers all over the world.

Myprotein Translations with SEO Focus

To realize this international expansion, Myprotein relied on Your International. As a translation agency, we offered Myprotein a crucial service: translations from English to Dutch, specifically aimed at improving the SEO findability of the website and product information. In a digital world where online visibility is crucial, these translations played a key role in reaching a global audience.

High Quality Translations

Your International is renowned for its impeccable translation work. The translators not only understood the nuances of the language, but also the specific terminology and SEO strategies that Myprotein employed. This ensured that the translations were not only accurate, but also helped Myprotein perform better in search engines, increasing the brand’s visibility.

Another essential feature of Your International’s service was speed and accuracy. With every product launch, Myprotein could count on rapid translation work, allowing new products to be brought to market quickly. This gave them a competitive edge in the fast-moving world of sports nutrition and supplements.

Results and impact

The collaboration between Myprotein and Your International has delivered tangible results:

1. International Growth: Your International’s translations have enabled Myprotein to successfully launch its products in over 70 countries, significantly increasing sales and awareness.
2. SEO Success: SEO-focused translations have helped Myprotein achieve better search engine rankings, resulting in increased online visibility and organic traffic.
3. Rapid Market Entry: Rapid translation services have enabled Myprotein to quickly bring new products to market, allowing the company to capitalize on market opportunities and gain a competitive advantage.
   
   

Crucial partners

Your International has proven to be a crucial partner in Myprotein’s global expansion. By delivering high-quality, SEO-focused translations with speed and precision, Your International has contributed to Myprotein’s success and growth in new markets around the world. This partnership between a leading sports nutrition brand and a top translation agency is a perfect example of how overcoming language barriers can lead to international success.