LogoLove has disrupted the branding market by offering “state-of-the-art branding” at accessible prices. In their home market (the Netherlands), their growth formula was clear: high-quality design paired with a high-volume organic search strategy.

However, for an ambitious agency, local success is just the proof of concept. With a winning business model in hand, owner Samer Hadi set a bold new target: European market leadership.

The goal was to expand into Germany and France—two of Europe’s most competitive economies—not slowly, but “as quickly as possible.”

The Challenge? Visual brand and textual battle

While LogoLove’s product is visual, their acquisition channel is textual. To sell logos, you first have to be found by the people looking for them.

The challenge wasn’t just translation; it was replication. LogoLove needed to take their highly effective Dutch SEO strategy—which was already “working like a charm”—and clone its success in foreign markets. This required more than just keywords; it required a deep technical overhaul to ensure the website could compete with established German and French agencies on day one.

The solution? The 4-phase SEO expansion

Your International partnered with LogoLove to execute a “Search-First” expansion. We didn’t guess; we engineered a roadmap to the top of Google.

Together, we rolled out a comprehensive 4-Phase International SEO Framework:

Phase 1: The Strategic Blueprint (Site Assessment) Before writing a single word, we defined the battlefield. We analyzed the search behavior in Germany and France. Do they search for “Logo Design” or “Brand Identity”? We mapped the gaps in the local competition to define a winning strategy.

Phase 2: Localized Content Architecture (On-Site) We adapted LogoLove’s successful content strategy for the new markets. This involved rewriting website texts, blogs, and landing pages not just for accuracy, but for conversion and relevance. We ensured the tone resonated with French aesthetics and German precision.

Phase 3: Authority Building (Off-Site) A new site has zero authority. We executed an off-site optimization strategy to build credibility in the eyes of local search engines, establishing LogoLove as a serious player immediately after launch.

Phase 4: Technical Velocity (Advanced Optimization) Speed is a ranking factor. We optimized the underlying technology to improve Core Web Vitals and loading times. Additionally, we initiated a targeted link-building campaign to supercharge the domain authority.

The result?

By combining in-house expertise from both LogoLove (Design) and Your International (Expansion), the rollout was seamless.

• Rapid Deployment: The agency successfully launched in Germany and France without the typical “start-up” lag.

• Search Visibility: The 4-phase approach ensured that LogoLove didn’t just exist in these new markets—they competed for the top spots.

• Scalable Model: The infrastructure is now set. As Samer Hadi notes, the synergy between design and content allows them to scale up throughout Europe efficiently.
  
  

Why it matters

Expanding a service business requires visibility. If your new German customers can’t find you, you don’t exist.

This collaboration proves that International SEO is not an afterthought; it is the engine of expansion. By treating their international rollout as a technical SEO project rather than just a translation task, LogoLove is well on its way to becoming the market leader for the whole of Europe.

“Design and content complement each other perfectly. Thanks to the in-house expertise of both parties, we can move to Germany and France as quickly as possible. We are going to focus on foreign markets to scale up throughout Europe.” — Samer Hadi, Owner of LogoLove